Saturday, August 15, 2009

Patrick's Birthday Invitations

Amy contacted me back in May about designing invitations for Patrick's birthday. We spoke on the phone once about the party, but then mostly corresponded via email. The pre-design phase went really quickly and efficiently being Amy knew exactly what she was looking for. A few items included on that list were:

  • A definate, NYC vibe... maybe even something with a broadway theme?
  • A black and white design
  • A pocket envelope invitation with an inserted RSVP
  • Potentially including a photo of the "birthday boy" on the invitation.

  • The Dear Joe Four font was a must, it's one of Amy's favorites :-)

Amy chose a beautiful, snow white pocket envelope in a shimmer finish and a kind of ecru-ish shimmer decorative card and envelopes. From there, we got to work on the design. We had worked out a special package for her were we did two different concept designs and the hour of revisions, as opposed to our normal packages.

For the first design, I made the photo of Patrick the focus point. Overall although she liked the design, Amy worried after thinking about it for a bit Patrick might not appreciate his image all over all the invitations that went out to the guests. So we scrapped that one.

The second design featured a very prominent, NYC Skyline, which Amy loved. We took the design concept a bit further, trying several different versions of the skyline including some options that included the Upper West Side (and important part of the city for the birthday boy). In the end, they settled on a beautiful aerial shot of mid-town with a focus on the Empire State Building. As an additional "surprise" for the guests, I designed the RSVP card to include a skyline image at the bottom of card so when guests took it out of the pocket envelope, it would be an unexpected design element.

We even designed and printed the envelopes featuring the very cool Dear Joe Four font. In the end, the finished product is one of my favorite invitations we've designed to date.

Happy Birthday Patrick!

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