Monday, January 19, 2009

Aline & Brian- Wedding Invitations

Aline & Brian are getting married at the Breakers on the Ocean in Spring Lake, NJ. The Breakers on the Ocean is a beautiful hotel on the boardwalk of this historic New Jersey town.

When I first met with Aline to discuss their project, some key words she gave me to describe her wedding day and what she wanted to project in her invitation suite was:


  1. Old Fashioned

  2. Classic

  3. Elegant

Another thing that stuck out in my mind while designing was Aline mentioned they had hired a trolly to transport the guests from the church to the reception site. That instantly conjured up images of the golden days of the boardwalk back the turn of the century. What a fantastic idea!

Aline's bridesmaid's are wearing slate color dresses, so slate became an obvious color choice in the design. To contrast the slate a bit, she decided on going with a silver color envelope to dress it up. To finish off the entire package, Aline will be wrapping the invitations with a ribbon belly band and a small sea shell, which will make for a very elegant, classic boardwalk invitation.


Below are the three original designs I made for the couple to choose from, as well as the design we produced for them. In my discussions with Aline some items she wanted to try to include in the designs were either an actual boardwalk, starfish, scrolls/paisley, the ocean and seahorses. So in the three designs I tried to hit each item she mentioned she liked in order to in the end have a fully customized piece the couple would love. Which one did they choose? The Boardwalk one of course!


















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