Tuesday, December 2, 2008

Corrine & James- Preliminary Designs

When designing the stationary for my own wedding, I had a few design elements that were important to me to incorporate. I wanted my design to be:
  1. Elegant
  2. Modern
  3. A Touch of Art Deco (to compliment my wedding venue, Oheka Castle in Huntington NY http://www.oheka.com/).

I had initally right off the bat in planning the wedding chose a color palatte of black, white, red and gold. I felt this scheme both representated myself and my husband as being edgy (red and black) yet elegant (white and gold). It also complimented the wedding venue as well as the season (Fall).

When choosing my stationary, due to budgetary constraints I knew in order to get the quality, textured paper I wanted I was going to have to cut costs on the printing end. So I decided to do everything with black text and graphics on white paper. One color printing is a fraction of the cost of full color (which uses 4 inks).

Next step was choosing the fonts that I wanted to represent my event. In this case I did some research on some recommended "Art Deco" fonts and finally settled on Goldenbook as my basic text font. I wanted to use a cursive font for anything I wanted to showcase, like our names on the invitation. My husband and I had decided we wanted to have a wedding website, and we chose Wedding Window as our vendor. Being a design snob I felt they had the best designs and the easiest to use interface. I found a beautiful website template that showcased all of my already chosen wedding colors, and the site used a beautiful cursive font called Sloop Script Two. So I thought, what better way to incorporate my pre-made cookie cutter website design into my stationary design! So Sloop Script Two ended up being my cursive font of choice in this design.

I managed to design and produce Save the Dates, a 5 piece Invitation Ensemble, Programs, Menus, Table Numbers and Escort Cards and get them all produced for the same price I was initally quoted for invitations alone by a fancy stationary shop in the NYC area. I even used the exact same paper/envelopes as the stationary shop, so I got a super, high quality design and cut the costs down dramatically.

Below is a sampling of my preliminary design work for my wedding stationary suite.

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